When comparing items, use colors that show a stark contrast between the two. There are a number of factors to consider and whose importance will vary depending on the nature of the graphic.įor instance, if you are making an infographic comparing America’s major political formations, using red for Republican and blue for Democrat in line with convention would go a long way in making the graphic easy to understand.Īnother important aspect of infographic color choice is differentiation. Colors can either highlight or obscure information. The color scheme you choose can make or break both your bathroom decor and infographic. Infographic ColorsĬolors are perhaps the most eye-catching aspect of an infographic so we’ll spend the most time addressing this topic. Virtually all infographics will make use of each of these to some degree. Whereas there are different types of infographics, certain elements are key to making a visual representation of data qualify as an infographic. Via Big Interview Visual Elements of Infographic The graphic may be enhanced by icons, shapes, colors, and other visual elements but overall, the emphasis is on the words. The informational infographic is distinguished by its above average use of text when compared to other types of infographics. We look at the most widely used types of infographics and share examples of each. Ergo, you may want to go with a simple infographic that doesn’t come across as crowded. Board members will probably only want to see the main highlights and not go into too much technical detail. For example, the suitability of a type of infographic can vary depending on whether the graphic is being presented to the company’s board members or its middle-level managers. Choose the type of infographic that avoids ambiguity and best helps the reader extract actionable information and valuable insights.Īre you trying to show the best and worst values in a data set? Is the goal to demonstrate changes and trends over time? Are you breaking down the subject item to illustrate its various components? Do you want to see the distribution of data? Are you keen on shedding light on the relationship between various values? The types of infographics that will be most appropriate in a given situation will depend on the objective of the data visualization.

Actually, most infographics will have elements of multiple types of infographics. Note that an infographic will not always strictly fall into a specific category. They are categorized based on purpose, types of objects used and the flow of information. You can read more about the current statistics on YouTube in 2021 84 YouTube Statistics Types of Infographics New infographic design trends, different types of infographics, its additional elements and infographic makers are appearing. Today the world of infographics is evolving faster than ever. The onset of the computer and the internet has only expanded its use. In the 1920s, pictorial statistics known as isotypes and a key precursor to today’s infographics were born. While infographics are often viewed as a novel, they were actually an early means of written communication as depicted by cave drawings and image-centric languages such as Ancient Egypt’s hieroglyphics. They help convey data in a compact and shareable form. Infographics simplify large data sets providing a high-level view and making them easier to digest at first glance.

The use of compelling images on an infographic can make what is an abstract idea that much easier to understand (hence infographics popularity in marketing and instruction). An infographic (information graphic) is a visual representation of information that aims to make the data easily understandable at a first glance.Īn infographic makes minimal use of text and can be a powerful tool for displaying data, explaining concepts, simplifying presentations, mapping relationships, showing trends and providing essential insights. Infographic is a portmanteau of ‘information’ and ‘graphic’. For example, Canva infographic templates can give you a quick insight into infographics looks and structure.īut what is an infographic? To better understand the infographic definition, it helps to know where the term came from. Infographics have evolved in recent years to become a means of mass communication they are designed to reach a wider audience by simplifying complex subjects and arranging it in an easy to digest format, unlike other types of visualizations.īecause of its fair simplicity and compelling storytelling, it has gained a lot of popularity in recent years, and we can see infographics being shared all over the internet and social media.

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